Once you decide you need some outside help with your copywriting and marketing content, you quickly find there is no shortage of freelance writers out there. What you really need, though, is a solid writer who also just “gets” you, your mission, and your customers.
Here’s why I’m different from most writers:
I have a teacher’s heart and mindset
With over 25 years of experience in a variety of public and private K-12 schools, I’ve worked with multiple districts, administrative styles, and school cultures. I’ve taught both students and adults in a range of environments, and I know what works to make things stick.
I bring this skill set into my writing, too, as so much of copy and content writing is educating your audience and potential customers.
I am a tech geek
As a tech “coach” and trainer, I’m skilled at breaking down technical and complex tools and software into easy-to-understand language for those who need to use them. To do this, I’ve created presentations, print tutorials, and video walkthroughs to meet users where they are.
Not only am I comfortable with a wide variety of technologies that I use to both write and communicate efficiently with clients, but I’m a fast learner when it comes to new tools. If your business involves a new piece of tech, a process, a Saas, or something else that your audience needs to understand, I can get up to speed quickly on it to begin speaking that language in your copy.
I am an information junkie
In my role as a school librarian, I’ve honed my own research skills to near-ninja levels. This is bound to happen when you spend years teaching research and information literacy skills to both students and educators.
I can go way beyond a Google search to do deep research on an industry topic, including interviews with subject matter experts and existing customers. And I love being challenged to dig in and find innovative solutions to complex problems.
I am a wordsmith
I have experience as an English teacher, a journalist, a school newspaper advisor, a speech coach, a copy editor, and a proofreader. My professional work has revolved around words.
I’ve taught writing to others for many years. I know the rules and how and when and why to break them. I can adopt and write in your brand’s voice. And I can produce accurate, tight, and clear copy.
Ready to get a conversation started? Let’s chat.
More about me...
Decades later, I’m still not sure how I ended up as an English teacher.
My school years were marked by a love of science, technology, construction, and a little history. English was tolerable, but not the highlight of my day. Probably because of that string of less-than-inspiring English teachers.
Somewhere in high school, I fell in love with the written word. First, in the books that I devoured. From there, it morphed into the words that came out of my pen (no laptops then!)
As I started to write for myself, then for college newspapers and literary magazines, something else happened: I started to love teaching writing.
I helped my classmates out with their bland prose and dry reports. I started tutoring in the University writing center. I worked my way up to editor-in-chief of the paper.
And that was it.
I earned my bachelor’s degree in English education from the University of Michigan, and later a Master of Education and an equivalent certification as a library media specialist.
Now I look back at a career helping students find their voice and leverage the power of the written word to convey their ideas, convince admissions officers, win funding for their education, and express themselves for the sheer pleasure of it.
And more recently, I’ve worked with colleagues to edit their own work they hope to launch out into the educational universe. And I have the pleasure of working with amazing companies and organizations to make real educational changes and impact.
As much as I am a tech geek, I also need to get outside….often. My wife and I have two teenage boys and live in Southeast Wisconsin, and we love to travel, hike, camp, kayak, and sit around the campfire.